#1Lavanderia

Industry

Laundry Franchise

Client

Maria

Service

Ads Management

Date

Jan 2024 - Jul 2024

Achieved exponential growth for a São Luís-based laundry franchise in only 4 months with strategic Meta Ads campaigns and direct message automation.

2. Challenge

The laundry franchise sought to increase customer acquisition and brand recognition in a highly competitive local market, lacking structured digital campaigns and automated customer engagement.

3. Solution

  • Deployed Meta Ads with a focus on Message and Brand Awareness campaigns, targeting local audiences.

  • Implemented Manychat automation for Instagram Direct, instantly engaging leads who interacted with ads.

  • Used weekly analytics and visual dashboards to refine targeting and maximize results.

4. Result

  • Achieved a dramatic increase in sales and revenue (demonstrated in the dashboard images: Before & After).

  • Significant boost in customer conversations and bookings through automated Instagram Direct responses.

  • Notable growth in brand visibility and market share during the campaign period.

5. Key Differentials

  • Integrated paid traffic with direct message automation, reducing manual follow-ups and increasing conversion speed.

  • Customized reporting and transparent results for the franchise owner.

  • Positioned the laundry as a reference in digital efficiency for the local franchise sector.

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